Entrepreneurs must place emphasis on marketing

Bridgetown.

Director of the Rural Development Commission (RDC)  Randolph Outram is advising entrepeneurs to place more emphasis on marketing their goods and services.

Speaking at a marketing and networking seminar hosted by the RDC, Outram said entrepreneurs often confused  marketing with  advertising without being awared that there is a vast difference.

According to Outram, market research is another area where entrepreneurs are failing.