Georgetown: Preparations for the upcoming Guyanese movie, “Upriver”, which was launched at the opening of the inaugural Guyana Festival of Friday, August 08, 2014, now enter the audition phase. This officially commences the auditions with screen tests to be done daily at GuyExpo, from October 2-5, 2014.
Screen tests would be conducted in the Demerara Pavilion which is just north of the entertainment stage at the Sophia Exhibition Centre. With over one hundred cast members needed for the movie, Guyanese have an opportunity to audition to be part of this exciting endeavour. Since the official launch, hundreds of applications were received from Guyanese and foreigners who have indicated an interest in being part of the project.
The Dramatic Arts Academy (DAA), the banner under which the movie will be produced, is extremely grateful to the Hon. Irfaan Ali, Ministry of Tourism, Industry and Commerce, for the opportunity afforded for the launch at the Guyana Festival and now to conduct auditions during the country’s premier exhibition. Also, the DAA would like to thank all, including Impressions, for their efforts in helping to realise the project.
During the launch, hundreds of patrons, both local and overseas, flocked the Upriver tent and from their feedback, were enthralled by the promotional video. They lauded the noticeable different approach to local film making and commended the effort. Some ninety per cent of the movie will be filmed in hinterland locations.
Written by Neaz Subhan, winner of the best playwright title for “When Chocolate Melts” in the 2013 National Drama festival, Upriver with its captivating story-line, is set deep in the heart of Guyana’s forests and would present a thrilling and chilling rollercoaster ride through this vastness.
In addition to the entertaining adventure it will capture, the movie will present Guyana’s eco-tourism in a format that is captivating to an international audience. The country’s natural beauty through its pristine forests, breathtaking and iconic waterfalls, rolling savannahs, majestic mountains and flora and fauna, has always been magnetic to those with cameras.
The marketing influence of films needs no convincing. It can propel Guyana to become a major international filming location with redounding economic opportunities. Guyana has the potential, both in its beauty and the talent of its people.
The DAA believes that the time is ripe for a major local film production worthy of international audiences and film festivals. Upriver presents an opportunity for a few steps towards this. In this regard, the DAA is hopeful that corporate Guyana can join in making this journey a reality while benefiting from strategic product and service placement.
Placement of products and services in movies is one of the most effective means of advertising. Many companies, big and small, fast food, restaurants, beverage producers, banks, phone establishments, car dealers etc, have and continue to benefit tremendously from this.
Upriver provides an opportunity for local companies to explore and benefit from product and service placement. The world is now a global village waiting to learn about other products and support would not only assist in realising the movie, but would also enhance the awareness of products and services of companies. For more information persons can visit the website www.uprivergy.com
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