Bridgetown.
Major changes must be made to Barbados tired hotel stock to justify its high room charges says Economist and Executive Chairman of Paradise Beach Limited, Avinash Persaud.
Persaud told Trakker News , despite the global slowdown in consumer demand and sluggish growth, high -end luxury brands have not only survive but have surpassed expecations.
According to Persaud, this is an indication that the high end of the tourism market has rebounded and Barbados needed to capitalise on this upward trend.
"It has been the case that the high- end of tourism has held up quite well and indeed average room rates at the high-end level has started to rise since 2010 and occupancy level have also grown. I think this is a very clear signal of where Barbados needs to be in the future if we are going to maitain our levels of prosperity". says Persaud.
The economist warned that in order for Barbados to capitalise on such growth, it needed top pay close attention to its hotel stock, which he claimed was looking "quite tired".
"Over hotel stock on average is looking quite tired and if we want to justify and maintain the high level of room rates that we are charging, we need to invest in the stock as well as invest in staff giving them the resources they need to deliver a service that is the best in the world and would justify the high room rates we currently charge', Persaud said.
You must be logged in to post a comment.