Kingston.
Digicel has cut its rates across all networks.
From this morning all pre-paid customers using a Digicel phone to call any other network will pay a low of $2.49 per minute to a high of $2.99 per minute under a suite of new plans announced by the company.
This is a massive reduction from a high of $14 per minute to a low of $8.99 per minute – in what it was costing to use a Digicel phone to call any other network up to yesterday with a $2.99 cost per minute to call any other network from a LIME phone, Jamaicans will no longer need to determine which phone to use to call which network.
After promising a strong reaction to the Office of Utilities Regulations' decision to slash the cross-network termination rate from $5.00 to $1.10 effective July 1, Digicel announced its changes, yesterday.
At its lowest, it will cost $2.49 per minute to call a LIME phone from a Digicel phone, but that call will be billed at a per-minute rate, with customers paying for one minute for each fraction of a minute they talk.
With the $2.99 plan, customers will be billed on a per-second basis and will pay for the exact talk time.
According to Digicel, its customers are now able to choose one of six plans that best suits their individual needs.
But in responding to the announcement by Digicel, LIME said yesterday it hoped that the new rate structure would be simple and easy to understand.
"Multiple calling plans with confusing information that requires customers to do one thing to get something else will only further confuse the Jamaican public and probably not deliver any incremental value," LIME's CEO Garfield Sinclair told journalists.
"We continue to believe that a simple, low rate is what consumers need," Sinclair added.
