Bridgetown.
International superstar Rihanna is Barbados most important tourist attraction. The Barbados Tourism Authority (BTA) is hoping the marketing power of the sexy singer will lure millions of visitors to the island.
Chairman of the BTA Adrian Elcock, told Trakker News, the marketing agency would be spending just over a quarter million dollars to produce the island's latest tourism initative with the mega star in an effort to draw millions of tourists to the island.
"We are fully aware of what she can do for Barbados and we plan to take full advantage of it", Elcock said.
He stated that within the next two weeks, a special video featuring Rihanna would be officially launced to market Barbados.
Elcock said the BTA did not expect the new focus on Rihanna to draw visitors to the island for the current winter season which has been pre-booked but expected the money to be worth its weight in gold over the next few years.
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